Prequel Skin Appoints Beauty Industry Executives to Lead Growth
Dermatologist-developed skincare brand Prequel Skin announced the appointment of Nathalie Kristo as CEO and Toral Patel as CMO to guide its expansion.
Los Angeles, CA – July 23, 2026 – Prequel Skin, a skincare brand developed by dermatologists, has appointed Nathalie Kristo as its new Chief Executive Officer and Toral Patel as Chief Marketing Officer. These appointments come as the brand experiences rapid growth and requires experienced operational leadership to guide its next phase of expansion.
Founded by Dr. Samantha Ellis, Prequel aims to bridge the gap between dermatologic expertise and accessible, effective skincare. The brand has quickly cultivated a dedicated following for its science-backed formulations, educational approach, and commitment to skin health. The new executives are expected to accelerate the brand's growth and extend its reach while preserving its clinical credibility and consumer trust.
Kristo brings over 25 years of experience in the beauty industry, including significant leadership roles at L'Oréal and a tenure as CEO of Huda Beauty. Patel offers more than 15 years of experience across prestige and mass beauty markets, previously holding marketing and e-commerce leadership positions at Kopari Beauty. Together with Dr. Ellis, they form a female-led executive team with expertise spanning dermatology, brand building, marketing, and global business operations.
Prequel, which is available at Target, Amazon, and its website, continues its mission to make dermatologist-developed skincare more accessible to consumers globally.