PressWhizz: Guest Post Prices Averaged $164 in 2026 Analysis
An analysis of over 22,000 real guest post placements by PressWhizz reveals average costs of $164, significantly lower than many industry estimates.
PressWhizz, a digital marketing platform, has released findings from an analysis of more than 22,000 actual guest post placements. The study indicates that the average price for a guest post in 2026 stands at $164, a figure considerably lower than many previously published industry estimates.
The research examined real transactions from PressWhizz's marketplace, totaling $3.66 million in value. Unlike prior studies that relied on surveys and opinions, this analysis utilized direct data from completed placements. The goal was to present a more accurate reflection of actual costs, excluding agency markups and hidden fees.
According to the data, the median price for a guest post link was $112, meaning half of all placements cost less than this amount. Links within the casino and iGaming sectors were found to be the most expensive, averaging $252. However, the report highlights a substantial market for budget and mid-tier links, ranging from under $100 to approximately $250.
PressWhizz suggests that many previous cost assessments are inflated due to agency markups and undisclosed fees, or are based on subjective opinions rather than actual sales data. The company asserts that their analyzed data comprises genuine, high-quality guest posts published on legitimate websites.
The study also found that guest posts constituted 64% of PressWhizz's orders and 75% of its revenue. PressWhizz intends to continue gathering and sharing market data to enhance transparency within the link-building industry.