Prima outlines European motor insurance market and digital transformation

Prima, a technology-led insurer operating across Europe, plans to increase its market share within the European motor insurance sector by leveraging proprietary technology, data, and machine learning.

The company defines its market as the European motor insurance sector, which represents one of the largest insurance segments globally. This market is currently undergoing significant digital transformation, with annual gross written premiums estimated at approximately €60 billion.

Prima's strategy involves combining its proprietary technology, data analytics, and machine learning capabilities with insurance expertise. The objective is to deliver a more efficient and customer-centric alternative to traditional insurance providers.

Operating primarily in Italy, the UK, and Spain, Prima aims to gain market share and drive the adoption of digital solutions within the insurance industry.