PrimeBOT launches customisable robot platform in China
Shanghai-based PrimeBOT has introduced its Q1 and T1 robot models, utilizing an open-platform strategy to emphasize personalization in home robotics.
PrimeBOT has officially entered the personal robotics market with the launch of its Q1 and T1 models in Shanghai. Unlike traditional static appliances, the company is positioning its devices as open platforms that allow users to modify both hardware and software, creating a personalized experience for each owner.
To raise market awareness, the company recently facilitated high-profile public interactions with its robots, aiming to frame the technology as a "life partner" rather than a mere utility. This effort to integrate the devices into lifestyle narratives is part of a broader strategy to scale the company's presence beyond conventional tech circles.
With experience centers now operating in seven Chinese cities, PrimeBOT is focusing on a modular development model. Bowen Lyu, Global Brand Director at PrimeBOT, stated that the company aims to avoid offering a finished product in favor of an interface that users can adapt to their unique lifestyles and needs.