PrimoHoagies Appoints Madalyn Weintraub as VP of Marketing to Enhance Brand Storytelling
Sandwich franchise PrimoHoagies has named Madalyn Weintraub as its new Vice President of Marketing to focus on elevating the brand's narrative around quality and heritage.
Philadelphia, PA – PrimoHoagies, a specialty Italian sandwich franchise, has appointed Madalyn Weintraub as its new Vice President of Marketing. Weintraub will lead the evolution of the company's brand marketing strategy, focusing on highlighting the quality, heritage, and product differentiation that fuel the brand's growth.
Weintraub brings over 20 years of experience from the restaurant and franchising industries, having previously helped transform Rita's Italian Ice into a widely recognized brand. At PrimoHoagies, she has launched the "We're Built Different" campaign, aiming to showcase the unique aspects of the company's products and operational approach.
The appointment is part of PrimoHoagies' ongoing effort to strengthen its executive leadership team to guide the company's national expansion. Over the past several months, the company has also appointed Angela Coppler as Senior Vice President of Development and Alex Chu as Chief Financial Officer. This team is focused on disciplined growth, franchisee profitability, and brand differentiation.
PrimoHoagies, established in 1992, emphasizes a commitment to quality, using premium meats and cheeses sliced fresh to order, time-honored family recipes, and signature seeded bread baked daily. Weintraub's new marketing strategy aims to communicate these core values more effectively to consumers.
The "We're Built Different" campaign highlights the company's dedication to quality and tradition. It features President and CEO Nicholas Papanier Jr., who has led the brand for over three decades, emphasizing the daily decisions that differentiate PrimoHoagies from other sandwich concepts through ingredient selection and preparation methods.