Proya Cosmetics Opens New Innovation Laboratory in France
Proya Cosmetics inaugurated its new Europe Innovation Center Laboratory in Suresnes, France, on October 13, 2026. The facility expands the company's research and development capabilities in Europe.
Proya Cosmetics inaugurated its new Europe Innovation Center Laboratory in Suresnes, France, on October 13, 2026. This follows the establishment of the PROYA EUROPE INNOVATION CENTER in La Défense – Paris in 2024.
The new facility enhances Proya's research and development efforts within the European market. The laboratory will concentrate on developing new cosmetic products and technologies, aiming to address local consumer needs and emerging trends.
This investment supports Proya's strategic objective to broaden its international presence and strengthen its competitiveness in the global cosmetics industry. Operations in France are expected to facilitate closer collaboration with European raw material suppliers and research institutions.
Proya Cosmetics, a China-based cosmetics company, aims to increase its market share internationally. The European innovation center is a key component of this global expansion strategy.