Publicis Groupe appointed E.ON's media partner across Europe
Publicis Groupe has been selected by E.ON as its media partner for eight European markets, covering media and performance marketing.
Paris, France – E.ON, an international energy company, has appointed Publicis Groupe as its media partner across eight major European markets and for performance marketing in Germany and Sweden. The partnership will officially begin in January 2021.
The selection followed a comprehensive competitive pitch process. Publicis Groupe's Starcom agency will manage all media duties in Germany, the UK, Italy, Sweden, Romania, the Czech Republic, Hungary, and the Netherlands. Starcom already serves as E.ON's media partner in Italy and Romania, and Digitas has been the digital experience agency for E.ON UK since late 2019.
E.ON aims to drive the energy transition and communicate its new strategy. "The Publicis team has shown strong strategic capabilities and positioned themselves as true partners throughout the process," stated Stefanie Eller, Vice President E.ON Global Marketing Communication. The account will be serviced with central hubs managed from Germany.
Publicis Groupe is a global communication company focused on marketing transformation and digital business transformation. The new agreement expands the existing relationship between Publicis Groupe and E.ON across key European markets.