Publicis Groupe Appoints Emanuele Saffirio as President in Italy
Publicis Groupe has appointed Emanuele Saffirio as President of Publicis Groupe in Italy, effective October 9. The move is part of the company's ongoing transformation strategy, aiming to enhance client focus and collaboration.
Paris – Publicis Groupe announced the appointment of Emanuele Saffirio as President of Publicis Groupe in Italy, effective October 9. This strategic appointment is part of the company's ongoing transformation initiative, known as "The Power of One," which focuses on dismantling silos and prioritizing client needs.
Italy becomes the third market to implement a country leadership team, following similar structures in France and the United Kingdom. Saffirio's appointment aims to accelerate the group's momentum in Italy and address the market's demand for integrated, multi-disciplinary solutions. He will report directly to Arthur Sadoun, Chairman & CEO of Publicis Groupe.
"Our 'Power of One' business model is being successfully implemented throughout Publicis Groupe, truly putting our clients at the core of our organization," stated Arthur Sadoun. "In Italy, too, the increasing collaboration across our creative, media, and technology hubs ensures we are providing the best solutions for our clients. Emanuele Saffirio’s appointment is a testament to this commitment to our clients."
Additionally, Louis Tohmé has been promoted to CFO of Publicis Groupe Italy. Tohmé will oversee the finance function, driving the group's transformation agenda with a focus on improved operational and financial performance. Publicis Groupe employs 1,380 multi-discipline specialists in Italy across its Publicis Communications, Publicis Media, and Publicis Sapient divisions.