Publicis Groupe fuses Leo Burnett and Publicis Worldwide into new creative entity Leo
Advertising giant Publicis Groupe is uniting its Leo Burnett and Publicis Worldwide networks to form a new creative entity named Leo. The new organization aims to drive exponential creativity in the age of AI for the world's largest global brands.
Publicis Groupe, a global leader in advertising and communications, is launching 2025 by merging two of its prominent creative networks: Leo Burnett and Publicis Worldwide. The newly formed entity, named Leo, will bring together approximately 15,000 creative professionals across more than 90 countries.
The consolidation is designed to meet the evolving needs of global brands, emphasizing increased creativity and scalability amidst the advancements in artificial intelligence. Leo aims to deliver solutions that enhance personalized content and integrated brand experiences for clients.
The leadership team for Leo will include Marco Venturelli and Agathe Bousquet, who previously led Publicis Conseil, alongside Chief Strategy Officer Gareth Goodall. They will be responsible for fostering Leo's global creative community and culture. The entity will operate under Publicis Groupe's 'Power of One' strategy, ensuring access to the group's extensive data, technology, and media capabilities.
Leo joins Publicis Groupe's portfolio of creative agencies, which includes other notable brands such as Saatchi & Saatchi and BBH. This move strengthens Publicis Groupe's position in the global advertising and communications market, with the objective of providing clients with more effective and innovative creative services.