Publicis Groupe Leads US and China on 2025 New Business Wins

Advertising and communications firm Publicis Groupe has reinforced its market position in the United States and China based on new business acquired in 2025. The company stated it leads both markets amidst industry consolidation and digital transformation among competitors.

According to the Comvergence analysis report, Publicis Groupe ranked first globally in new business performance for 2025, securing approximately six times the billings of its nearest peer. The firm also took the top spot for global and regional net new business.

In the U.S., Publicis increased its share of billings from 36% to 42%. In China, the group's new business efforts have solidified its lead, capturing nearly 20% of media billings.

"At a moment when the industry is dominated by wide-ranging cost-cutting due to restructuring and consolidation, Publicis is once again demonstrating its relentless focus on innovating for our clients and the strength of our growth model," said Arthur Sadoun, Chairman and CEO of Publicis Groupe. "Despite significant shifts in the competitive landscape this year, our teams' efforts ensure we maintain and increase our leadership in the two most important markets for global clients."