Publicis Groupe Named Leader in Digital Experience Services by Forrester
Research firm Forrester named Publicis Groupe a leader in global digital experience services, with the company achieving the top score in the "Current Offering" category.
Publicis Groupe has been named a leader in global digital experience services by Forrester Research in its "The Forrester Wave™: Global Digital Experience Services, Q2 2022" report. The company secured the highest score in the "Current Offering" category.
The evaluation saw Publicis Groupe receive the highest possible scores across nine criteria, including customer experience strategy services, experience design services and systems, digital marketing strategy and implementation services, and content technology services. The report assessed 14 of the most significant digital experience service providers against 21 criteria.
"Forrester's recognition highlights our ability to solve the fundamental challenges marketers face in a rapidly evolving landscape, through bold creative, smart and scaled media, relevant CRM, and cutting-edge commerce solutions," said Jem Ripley, CEO of Publicis Digital Experience U.S. He referenced the company's brands, including Razorfish, Digitas, and Epsilon, as key contributors to the achievement.
This placement follows a previous designation as a leader with the highest score in the "Current Offering" category in Forrester's "The Forrester Wave™: Loyalty Service Providers, Q3 2021" report. Forrester noted Publicis Groupe's leadership in "experience transformation in a platform-centric world." The acquisition of Epsilon in 2019 was cited as a foundational element for managing identity across the customer journey.