Publicis.Sapient and Luminoso Technologies Partner on AI for Marketing

Publicis.Sapient, a division of Publicis Groupe, and Luminoso Technologies, a company specializing in AI-based deep analytics, have formed a strategic partnership. The collaboration aims to help clients transform unstructured data into actionable insights, enabling them to better navigate digital disruption.

Together, they will develop AI-supported applications and services that leverage consumer data to drive growth, enhance marketing performance, and improve customer experiences. The partnership's initial output includes a hyper-personalized virtual assistant for the retail sector, showcased at the AI Summit.

Luminoso's technology excels at rapidly analyzing large volumes of unstructured text data, identifying underlying meanings, slang, and jargon. This approach provides a more accurate and nuanced understanding of consumer sentiment and intent compared to traditional keyword-based analytics.

The partnership will initially focus on four key areas: enhancing customer experience by analyzing feedback, developing new marketing intelligence services for more impactful campaigns, assisting the public sector with AI-driven data insights, and designing improved physical and online retail experiences through intelligent agents.