Puma and PPR Home announce first environmental profit and loss results

Sportlifestyle company Puma and the PPR Group's sustainability initiative, PPR HOME, have disclosed initial results from their developing Environmental Profit & Loss Account (E P&L). The analysis indicates that raw material production is responsible for the largest share of greenhouse gas (GHG) emissions and water consumption within Puma's operations and supply chain.

Puma is the first company to publish an economic valuation of the environmental impacts stemming from GHG emissions and water usage throughout its value chain. The company stated this initiative aims to identify significant environmental impacts and develop solutions to minimize them, with plans to incorporate further environmental key performance indicators and later include social and economic impacts.

The E P&L analysis valued Puma's total environmental impact from GHG emissions and water consumption in 2010 at €94.4 million. Of this total, €87.1 million was attributed to its supply chain, including raw material production and processing, while Puma's own operations accounted for €7.2 million.

Jochen Zeitz, Chairman and CEO of Puma, described the E P&L as a milestone and an essential tool for companies to account for and integrate the true costs of relying on ecosystem services into their business models. He expressed hope that this initiative would encourage industry-wide engagement and adoption of similar reporting tools.