Purina and Mariska Hargitay Partner with U.S. Soccer for "Purple Leash Project"
Pet care company Purina and actress Mariska Hargitay joined forces at a U.S. Women's National Team match to raise awareness for domestic violence survivors and their pets.
Purina, the Official Pet Care Partner of the U.S. Soccer Federation, brought its Purple Leash Project initiative to a U.S. Women's National Team match. The event, featuring actress and advocate Mariska Hargitay, aimed to highlight the issue of domestic violence and the challenges faced by survivors and their pets.
Hargitay, known for her advocacy work against domestic violence, served as Purina's Honorary Captain for the match. Her involvement was intended to draw attention to the Purple Leash Project and encourage public support for survivors seeking to escape abusive situations with their pets.
The initiative addresses the critical issue that many domestic violence shelters do not accommodate pets, forcing survivors to make difficult choices. The Purple Leash Project seeks to provide resources and pathways for both individuals and their animal companions to find safety together.
During the event, limited-edition scarves were also launched, with proceeds supporting survivors and their pets. Purina's collaboration with U.S. Soccer aims to leverage the platform to reach a broader audience with this important message.
Purina continues its commitment to pet well-being and supporting families. The campaign is part of the company's broader efforts to assist vulnerable individuals and protect their animal companions.