QKS Group Names Zilliant a Leader in B2B Price Optimization and Management
Analyst firm QKS Group has recognized Zilliant as a leader in the B2B Price Optimization & Management market. The company received strong ratings for both technology excellence and customer impact in the latest SPARK Matrix™ report.
QKS Group has positioned Zilliant as a leader in its SPARK Matrix™: B2B Price Optimization & Management, Q4 2025 report. The report provides a competitive analysis and ranking of vendors offering B2B price optimization and management solutions.
Zilliant was cited for combining AI-driven price optimization, elasticity-based pricing intelligence, and sales execution into a unified SaaS platform. According to QKS Group analysts, Zilliant's Price IQ engine, scenario modeling, and real-time price guidance enable organizations to make transparent, data-driven pricing decisions while improving consistency across sales channels.
The report highlights the evolution of B2B pricing from a transactional function to a strategic commercial discipline. Analysts note a convergence in the market where price optimization is integrating with sales quoting tools (CPQ), deal management, and commercial governance into unified decision platforms. This integration aims to facilitate faster, more consistent, and data-driven commercial decisions.
QKS Group's analysis covers global market dynamics and vendor positioning. The firm suggests the B2B price optimization and management market is entering a new phase prioritizing pricing agility, margin resilience, and AI-driven decision intelligence. Zilliant CEO Pascal Yammine stated the leadership recognition reflects the company's commitment to helping B2B companies manage pricing complexity effectively.