智界 R7 Customer Profile: 92% Families, Over 80% Repeat Buyers
The updated 智界 R7 electric vehicle sees 92% of its buyers identified as families, with over 80% being repeat purchasers, according to reports by IT Home citing Zhao Changjiang.
The recently updated 智界 R7 electric vehicle is predominantly being purchased by families and existing car owners looking to upgrade, IT Home reported, citing Zhao Changjiang, Executive Director and Executive Vice President of 智界 Auto. Data indicates that 92% of customers who have placed orders for the R7 are family users, a significantly higher proportion than previously observed.
Furthermore, over 80% of the new R7 buyers are identified as repeat customers, upgrading from their previous vehicles. This group includes owners of cars from mainstream domestic new energy vehicle brands as well as traditional luxury performance car owners.
The refreshed 智界 R7 model, launched on September 28, underwent significant upgrades, reportedly costing 500 million yuan and featuring eight major improvements. Pricing for the updated R7 starts at 239,800 yuan. The vehicle utilizes Huawei's 800V high-voltage battery platform, offering a CLTC range of up to 855 km for its long-range variant.
A standout optional feature, the "Singing Bowl Zero Gravity" driver's seat, was selected by 94% of buyers, nearly becoming a standard inclusion. The front passenger version of this seat was chosen by over 50% of customers.