Ram Trucks Supports College Football Season Through ESPN and University of Texas Collaborations
Ram Trucks has launched the "Nothing Stops Football" campaign, utilizing media integrations, social media, and partnerships with ESPN and the University of Texas.
Ram Trucks is powering the current college football season with its "Nothing Stops Football" integrated campaign. The initiative spans multiple media channels, including television, social media, and digital platforms.
The company has secured a sponsorship as the Official Tailgate Truck Sponsor of ESPN College Football. This collaboration extends to a partnership with the University of Texas football program, aiming to connect the brand with the sport's fan base.
The campaign will also leverage student-athlete influencers and feature branded content. This broad media approach is designed to maximize brand visibility among college football enthusiasts.
Further details on the campaign's activations are expected to be rolled out throughout the fall season, reinforcing Ram's presence in the collegiate sports landscape.