Rascals Diaper Brand Offers New Mothers Their Craved Meal
To celebrate its 10th anniversary, the Rascals diaper brand is offering new mothers the chance to receive their long-desired meal as part of the "The First Supper" campaign.
NEW YORK – Diaper brand Rascals is celebrating its decade in business by launching "The First Supper" campaign, offering new mothers the opportunity to receive a meal they have been craving. The initiative addresses the period after childbirth, as research by the company indicates that 55% of pregnant women miss specific foods and drinks during and after pregnancy.
The campaign invites expecting mothers or their loved ones to submit nominations via the brand's website. Selected mothers will have their requested meal delivered on the day they give birth. Becca Watts, Global Head of Marketing at ZURU Edge, stated the campaign aligns with the brand's commitment to depicting realistic parenting moments.
"Everyone celebrates the baby, but Mom deserves her moment too. As a Mom, I know firsthand about the cravings, the sacrifices and the very personal transition into the new chapter of life motherhood brings," Watts said. "Rascals has always been committed to the real and unfiltered moments of parenthood, and "The First Supper" is an extension of that – recognizing Mom and giving her something that's just for her."
Rascals, founded in New Zealand, is known for its diapers designed for the realities of parenthood. The products are available in over 30 markets, and the brand is experiencing rapid global growth. In the U.S., Rascals products are exclusively sold at Walmart.