Rascals Wins Platinum MarCom Award for Social Media Campaign
Diaper brand Rascals received a Platinum MarCom Award for its "Wipe Pull Test" campaign, which utilized user-generated content to boost sales.
Diaper manufacturer Rascals has been awarded a Platinum MarCom Award in the "Social Engagement" category. The recognition follows the company's "Wipe Pull Test" campaign, launched in July 2025 to address common consumer frustrations regarding baby wipe dispensing mechanisms.
The campaign was initiated after a creator highlighted the difficulty of pulling a single wipe from a standard pack. Rascals responded with a demonstration of its product design, encouraging customers to compare the performance. The brand subsequently saw over 200 user-generated reaction videos, resulting in 78 million total views, 71 percent of which were organic.
Company data indicates that the campaign triggered a 45 percent increase in sales, sustained for three weeks post-launch. This marks the second time Rascals has received a Platinum MarCom award, having previously been recognized in the "Viral Marketing Campaign" category in 2025.