RDSolutions Launches ShelfGain to Turn Retail Data into In-Store Action
RDSolutions has launched ShelfGain, a service combining retail data with a nationwide field team to identify and resolve shelf-level issues for CPG brands.
RDSolutions announced the launch of ShelfGain, a new service designed to help consumer packaged goods (CPG) brands improve their in-store execution. The service integrates data-driven retail monitoring with a nationwide field team to identify and address issues at the shelf level.
The offering aims to provide CPG companies with actionable insights derived from sales data and other retail metrics. By analyzing this information, brands can identify and rectify costly problems such as incorrect product placement, stockouts, or promotional non-compliance.
ShelfGain is intended to translate raw retail data into targeted actions within individual stores. This allows brands to react more quickly to market demands and ensure their products are presented effectively to consumers. The service is based in Richmond, Virginia.
According to RDSolutions, the platform enables brands to identify and resolve shelf-level inefficiencies that can impact sales and brand perception. The company stated that ShelfGain provides field teams with specific directives based on data analysis, potentially leading to improved sales performance and in-store visibility.