Realme Halts China Production, Shifts Focus Overseas
Chinese technology firm realme has ceased production of all its domestic products and expects existing stock to sell out by November. The company is redirecting its product strategy to focus exclusively on international markets.
Chinese smartphone maker realme has stopped the production of all its products for the domestic market in China. The company anticipates that its current inventory will be sold out around November, according to a report by IT Home.
Following OPPO's announcement on July 16 regarding the global product strategy for its sub-brand, realme stated it would pause product updates in China and concentrate on overseas markets.
Industry sources suggest that realme will not offer its Neo or GT series internationally, with the numbered series likely to fill certain market segments. The overseas product line currently consists of smartphones and earphones, with potential future expansion into tablets and computers being considered.
Additionally, a planned Sanxingdui collaboration for the realme Neo8 model has reportedly been canceled. The special edition gift box was initially slated for a January release but was delayed due to stringent production requirements and has now been officially scrapped.