Red Bull Advent Calendar for 2026 Launches in the U.S.
Red Bull has launched its 2026 Advent Calendar, featuring a selection of 24 cans of various Red Bull flavors. The product will be available at select retailers nationwide starting September 28.
Red Bull announced the launch of its 2026 Advent Calendar in the United States market. The limited-edition offering, containing 24 cans of 8.4 fl oz Red Bull, will be available for purchase beginning September 28, 2026. The calendar includes a variety of popular flavors, such as the return of Red Bull Festive Edition Arctic Berry and the Red Bull Apple Edition.
The product is positioned as a seasonal offering for consumers. Beyond the assorted beverages, the calendar incorporates a prize engagement element. By scanning a QR code on the package, consumers can access a holiday-themed mini-game on RedBull.com for a chance to win prizes.
Red Bull Festive Edition Arctic Berry is a returning seasonal flavor, previously known as the 2020 Red Bull Winter Edition. Each can within the calendar contains the same core ingredients as the standard Red Bull Energy Drink, but in different flavors. Some cans in the assortment are offered in sugar-free versions.
The Red Bull Advent Calendar will be sold for a limited time at select retailers across the U.S., including major chains like 7-Eleven, Amazon, Costco, and Walmart. The company has not specified the exact retail price or the end date for sales, stating it is available while supplies last.