Red Press Offers White Label Press Release Distribution for Agencies

Red Press has introduced a new white label press release distribution program designed for marketing and communications agencies. This initiative allows agencies to offer press release distribution services to their clients entirely under their own brand, ensuring no Red Press branding is visible.

The "white label" solution enables agencies to purchase distribution services from Red Press at wholesale prices and add their own markup before reselling to the client. This results in a fully branded report for the client, which appears to originate directly from their agency.

The service provides access to Red Press's network, encompassing over 850 news websites and 6,000 distribution outlets, including major platforms like Associated Press, Yahoo Finance, and MarketWatch. Agencies are also provided with custom-branded PDF reports and real-time order tracking.

Red Press states this model empowers agencies to expand their service offerings and enhance profitability without the need to establish their own media contact network or distribution platform. The program is expected to significantly boost agencies' capacity to deliver comprehensive communication solutions.