RED PRESS releases guide on AP style standards for press releases
Communication firm RED PRESS has published a set of guidelines to help organizations align their press releases with Associated Press (AP) style protocols.
Adhering to the Associated Press (AP) stylebook is a standard expectation in newsrooms, as editors and reporters rely on these conventions for daily copy. RED PRESS has released a comprehensive guide detailing how to format press releases to match these industry standards, including specific rules for dates, numbers, time, and professional titles.
The guidance aims to minimize the editorial work required when journalists receive corporate announcements. By utilizing the same stylistic conventions as news outlets, companies can ensure their information is readily adaptable for publication without the need for significant restructuring or cleanup.
Key areas addressed include the proper formatting of datelines, the use of numerals versus written-out numbers, and the precise application of percentages and time stamps. RED PRESS notes that minimizing marketing-heavy language and maintaining consistent formatting are essential for ensuring a press release is taken seriously by media contacts.
The resource provides a practical framework for communications professionals seeking to improve their success rates in getting releases covered by the media.