ReelRecs reports faster user decision times compared to industry benchmarks
The streaming recommendation app ReelRecs claims users select content three times faster than the average time recorded in Nielsen’s 2023 study.
ReelRecs, a Wilmington-based streaming recommendation application, has reported that its users take an average of three minutes and 24 seconds to select a program after opening the app. According to the company, this rate of decision-making is three times faster than the industry benchmark established by Nielsen in 2023.
The platform operates by aggregating personalized recommendations and providing direct links to various streaming services. This approach aims to reduce the time spent navigating individual content libraries, addressing a common consumer frustration with the current fragmented streaming landscape.
As the volume of available content continues to expand, the "search and discovery" phase of streaming has become a point of friction for many viewers. ReelRecs aims to minimize this time by centralizing the selection process.