Reese's Identifies 150 Best U.S. Streets for Trick-or-Treating

Reese's, a brand under The Hershey Company, has identified 150 streets across the United States as premier locations for Halloween trick-or-treating. The brand's analysis involved evaluating data related to costume and candy purchasing habits, community engagement, and decorative efforts to assign "haul" and "haunt" scores to various streets.

Factors contributing to a street's selection included proximity of homes, walkability, neighbor participation rates, and the creativity of decorations. For example, Kingwood Rd. in Little Rock, Arkansas, was noted for its closely situated homes and walkability, while Beals St. in Brookline, Massachusetts, received high marks for neighbor participation and inventive decorations.

A "Halloween Council," featuring figures such as actresses Christina Ricci and Kathy Najimy, reviewed the submissions to determine the ultimate top street. Ricci stated that the best Halloween streets foster an engaging atmosphere that encourages repeat visits and community involvement.

The top street is scheduled to be announced on October 21. The winning street will receive a block party sponsored by Reese's in partnership with Zillow, providing treats for the neighborhood.