Regal Launches New Membership Program for Moviegoers

Movie theater chain Regal has introduced Regal Rewards+, a new loyalty program designed to enhance customer engagement and drive attendance. The program is priced starting at $10.99 per month.

The new program offers members one flexible movie ticket per month, which can be rolled over to the following month if unused. Additionally, members will receive a 20% discount on all concession purchases made at the theater.

Regal Rewards+ also eliminates convenience fees previously associated with online ticket purchases, making booking more cost-effective. The program aims to provide movie enthusiasts with increased value and flexibility for their theater visits.

This initiative reflects efforts within the cinema industry to improve the overall patron experience and compete with the growing popularity of home entertainment options.