Renova uses Metsä Fibre's softwood and hardwood pulp

Hygiene product manufacturer Renova utilizes pulp from Finnish Metsä Fibre in its operations. The company uses both long-fibre softwood pulp and short-fibre hardwood pulp in its products.

Metsä Fibre's softwood pulp is particularly important for improving product strength, according to Renova. "Metsä Fibre's pulp solves our raw material challenge, so we want to continue our joint development work," stated Luís Saramago, Marketing Director at Renova.

Renova focuses on product quality and responsibility, aiming to promote sustainable development through energy efficiency and renewable energy use. The company has also transitioned packaging materials from plastic to biodegradable and recyclable options.

Renova monitors market changes, including consumer behavior and sustainability trends. While acknowledging increased competition and fluctuating raw material prices, the company aims to adapt to market conditions and expand its business.