Research: X and LinkedIn Are Hijacking Your Brain Unconsciously

New analysis indicates that social media platforms such as X (formerly Twitter) and LinkedIn can significantly influence user thinking and decision-making. The analysis suggests that repeated exposure to similar advice and recommendations can lead users to accept them as truth, even if they are not based on reality.

This phenomenon, known as the "illusory truth effect," is amplified when information is processed passively without critical evaluation. The brain interprets ease of processing as evidence of truth. The effect is further strengthened if the source of the information is someone the user trusts or admires. Research indicates that the likability of the presenter can influence belief more than the quality of the arguments.

The article also highlights cryptomnesia, a phenomenon where learned ideas appear in the mind as original thoughts without remembering their origin. This can lead business leaders to adopt advice from social media or other sources without adapting it to their specific business needs. According to the analysis, it is important to question general advice and assess its relevance to one's own situation rather than accepting it uncritically.

The analysis emphasizes the importance of identifying and critically evaluating information shared on social media and other channels to avoid unconscious plagiarism and make informed business decisions. Mere repetition or advice from a popular figure is not sufficient grounds for strategic choices.