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Retention.com Founder Adam Robinson Dies in Florida Jet Crash

Tech entrepreneur Adam Robinson was among nine people killed after a private jet crashed in Palm Beach County on Sunday.

3 November 2026
Retention.com Founder Adam Robinson Dies in Florida Jet Crash

Adam Robinson, the founder and CEO of the marketing technology company Retention.com, has died in a plane crash in Palm Beach County, Florida. Robinson was among nine individuals aboard a private Learjet 60 that crashed while en route from Austin to the Bahamas on Sunday.

The victims included Robinson, his wife, Helen Sharp, and their two children, along with five others. Families of the deceased confirmed the identities of the victims on Monday. The National Transportation Safety Board (NTSB) has launched an investigation into the crash, though officials stated that determining a probable cause will require a lengthy forensic process.

Robinson established a notable presence in the marketing technology sector, having built Retention.com into a multi-million dollar recurring revenue business. In addition to Retention.com, which appeared twice on the Inc. 5000 list, Robinson founded the data platform MoltSets and the visitor identification software RB2B. The business community has noted the loss of a significant figure in founder-led marketing technology.

Original source: inc.com