Revinate launches data activation platform for hospitality sector
Revinate has launched a new data activation platform aimed at leveraging artificial intelligence to enhance guest experiences and increase hotel revenue. The new products focus on prediction and automation.
Revinate launched its new data activation platform for the hospitality industry today. The new products, Revinate Pathways, Revinate Vault, and an updated version of Revinate Chat, aim to turn guest data into predictions and increase hotel revenue using artificial intelligence.
The platform is designed to combine CRM and CDP with intelligence and execution. Revinate states that the platform predicts a guest's next need and acts quickly while intent is still live. Hotels can set goals, and Revinate will execute actions to deliver outcomes and revenue.
"For 17 years, we've helped hotels clean up and unify their guest data," said Revinate CEO Bryson Koehler. "Today, we advance those foundational capabilities with a greater focus on automated outcomes. Revinate Pathways, Revinate Vault, and Revinate Chat put what a hotel knows about its guests and its properties to work in the moments that decide a booking."
Revinate Pathways automates marketing communications via email and SMS. Revinate Vault provides a single source of truth for hotel information, such as operating hours and cancellation policies, automatically feeding data into Revinate Chat. The updated Revinate Chat can resolve up to 80% of routine inquiries and links to Pathways marketing journeys.