Revolut named title partner for future Audi F1 Team

Audi has reached an agreement with global fintech firm Revolut to become the title partner for its future Formula 1 entry. The partnership is set to commence with the start of the 2026 FIA Formula One World Championship season.

Beyond branding, the deal involves operational integration. Revolut Business will be utilized to manage the team’s financial operations, and the fintech company will provide payment processing solutions for the team’s retail and merchandise sales. Both organizations stated that the collaboration aims to explore new ways for fans to interact with the sport during race weekends.

Audi CEO Gernot Döllner described the entry into Formula 1 as a strategic investment for the brand. The transition coincides with the 2026 regulatory changes in the sport, which place a greater emphasis on electric power and sustainable synthetic fuels. Audi aims to leverage the sport's global reach to attract new audiences.

For Revolut, the deal aligns with its current growth strategy. By partnering with a manufacturer entering the sport, the company seeks to integrate its digital financial services into the motorsport ecosystem, targeting the extensive viewership that Formula 1 currently attracts.