Rexel Expands Corporate Social Media Presence
Electrical distributor Rexel has launched new corporate social media channels, including Twitter, Facebook, Dailymotion, and YouTube, to increase its online visibility.
Rexel, a global distributor of electrical equipment and services, has expanded its corporate communications by launching new social media channels. These include a dedicated Twitter feed, a Facebook fan page, and official channels on Dailymotion and YouTube.
The move aims to enhance Rexel's online visibility and reach a broader audience. These platforms are intended to supplement traditional communication methods and foster an informed and active community, comprising both employees and external stakeholders.
The company seeks to connect with new demographics by sharing its news and discussing energy management issues, where Rexel plays a significant role. These social media outlets will serve to showcase its business as a distributor and highlight its central position within the industry.
Rexel's strategy involves leveraging these digital platforms to engage with a wider network and communicate its expertise in the electrical distribution sector. The company positions itself as a key player in the energy transition and aims to use social media to further its reach and impact.