Ribbonwire Ranch Expands to Over 5,900 Stores Nationwide
Texas-based Ribbonwire Ranch is expanding its USDA-certified organic beef stick distribution to over 5,900 stores and adopting the "Product of USA" label amid growing demand for domestic beef.
Ribbonwire Ranch, a family-run producer of organic Texas-raised beef snacks, has expanded its national distribution to more than 5,900 retail locations. This growth follows the June launch of the company's 100% USDA Certified Organic Beef Stick.
New and expanded distribution includes major grocery chains such as Albertsons, Kroger, Super 1 Foods, Bashas', and Gelson's. The brand has also increased its presence at over 800 Sheetz locations.
The expansion comes as consumer interest grows for domestically raised beef with transparent sourcing. Ribbonwire Ranch will implement the USDA's strengthened voluntary "Product of USA" label, which signifies that the meat comes from animals born, raised, and processed in the United States. This label will be rolled out across packaging and online platforms over the next six months.
"The response since June has exceeded our expectations," said Chad Schoonover, Ribbonwire Ranch co-founder. "Everyone is paying attention to where their beef comes from now. For Ribbonwire, that answer has always been clear. We raise our own cattle in Texas, grow our own organic feed and oversee the process from pasture to package."