RIMAN Expands to Europe and Latin America, Reaching 22 Global Markets
South Korean beauty and wellness firm RIMAN has expanded its international presence into four new markets across Europe and Latin America, bringing its total global reach to 22 markets.
SEOUL, South Korea – RIMAN, a global beauty and wellness company, has expanded its international footprint by entering four new markets: France, Germany, and Romania in Europe, and Ecuador in Latin America. These launches bring the company's total global market presence to 22.
The expansion signifies a significant step in RIMAN's international growth strategy, aiming to bolster its presence in two key global regions. The company noted that this move aligns with growing interest in K-beauty products in Europe.
In Europe, RIMAN now operates in seven markets, including the United Kingdom, Ireland, Spain, and Italy. The company has established operations in London to support its European network, providing training and resources to independent planners. Additionally, logistics and customer service infrastructure are in place in the UK and Germany.
Ecuador becomes RIMAN's sixth market in Latin America, joining Mexico, Chile, Colombia, Peru, and Costa Rica. The company leverages its Mexico operations as a base for the region. RIMAN stated its strategy involves building sustainable businesses in new territories by investing in infrastructure and local leadership.