RIMC 2026 focuses on AI and the shifting digital marketing landscape

The Reykjavik Internet Marketing Conference (RIMC) is scheduled for September 17, 2026, with a primary focus on the impact of agentic AI on digital marketing. The event will feature global experts from companies including IKEA, Yoast, Sprell, and FINDS, aiming to equip businesses with strategies to navigate the evolving marketing environment.

The conference's core message emphasizes the urgent need for companies to optimize their data for machine-driven selection. Speakers warn that failing to adapt will render businesses invisible to future buyers as AI systems become the primary means of discovery and engagement.

RIMC 2026 will provide practical guidance on tackling the challenges posed by agentic AI. The shift is characterized by a move away from click-based metrics towards AI-driven selection processes that rely on optimized data and sophisticated algorithms.

As Iceland's premier digital marketing event, RIMC offers a platform for industry professionals to understand and prepare for the significant changes ahead. This year's conference is particularly crucial for addressing the implications of AI in shaping buyer behavior and market access.