Risenta celebrates 80th anniversary with major relaunch
The Swedish brand Risenta, founded in 1940, is celebrating its 80th anniversary with a significant relaunch. The brand features a new look, packaging design, and an expanded product range.
Risenta, a Swedish brand established in 1940, is marking its 80th anniversary with a comprehensive relaunch of its brand and product assortment. The brand, acquired by Paulig in 2015, has undergone a complete update of its brand platform, packaging design, and logo.
The relaunch aims to engage a broader consumer base and promote healthy living. Founded by entrepreneur Uno Grindby during a period of food shortages, Risenta began by importing rice and has since expanded its portfolio to include items such as muesli, nuts, seeds, flour, and pasta. The company highlights its commitment to sustainability, with all products now being 100% climate-compensated.
Paulig emphasizes that making healthy choices should be easy and enjoyable, positioning Risenta as a product that supports consumers in this endeavor. The company views Risenta as a key component of its portfolio, aligning with its ambitious goals for health and sustainability.
With its updated design and expanded offerings, Risenta seeks to maintain its relevance for the next 80 years. The company reiterates that sustainability principles have been fundamental since the brand's inception in 1940 and continue to guide its operations.