Rittal Launches New Channel Program for Integrated Data Center Solutions

Rittal North America announced on October 25, 2021, the launch of its new channel partner program for 2022. The program is designed to accelerate and grow the success of its channel community by offering exclusive benefits, advanced resources, comprehensive education, and sales and marketing support.

According to Nancy Czlonka, Director - IT Channel Sales, the program aims to give partners a competitive edge, stating, "The demand for simplified Data Center solutions is only increasing. At Rittal we are known for our best in class engineered solutions. This program is designed to give our partners an 'Edge' from a financial, sales enablement, and technical perspective."

The new program introduces three partner tiers: Premium, Certified, and Authorized. These levels are intended to recognize partners with demonstrated industry expertise and a proven track record of success. Benefits include quarterly promotions and incentives, marketing development funds, volume incentive rebates, and an enhanced sales enablement toolkit. Bid registration is also now available on the Rittal US website.

Tracy Johnson, VP of North American Sales (IT and OEM), highlighted the company's focus on expanding partnerships within the U.S. IT channel to create IT impact, seeking profitable relationships that increase solution sales tailored to client needs. Rittal manufactures industrial and IT enclosures, racks, and accessories, including cooling and power management systems for industrial and data center applications.