Rocky Brands Selects Board's Planning Platform to Support Growth
Footwear manufacturer Rocky Brands has chosen Board's Enterprise Planning Platform to streamline supply chain operations and enhance forecasting capabilities in support of strategic growth.
Nelsonville, OH – August 25, 2025 – Rocky Brands, Inc. (NASDAQ: RCKY), a footwear and apparel company, announced today its selection of Board's Enterprise Planning Platform. The platform will be implemented to integrate the company's financial, operational, and supply chain planning processes.
The initiative aims to improve the alignment of supply and demand and increase the company's agility in responding to market shifts. Michael Harper, Vice President of Supply Chain Planning at Rocky Brands, stated that the platform will provide real-time insights and smarter forecasting, creating a unified view across the business.
Board indicated that the implementation is expected to lead to more accurate forecasts and optimized inventory management. Quisitive, a long-term implementation partner of Board, will lead the project, providing integration and training services.
Rocky Brands designs, manufactures, and markets premium footwear and apparel under brands including Rocky®, Georgia Boot®, Durango®, and The Original Muck Boot Company®, focusing on outdoor, work, and public service markets.