Roku Introduces AI-Generated Content Channels
Roku has added four new channels to its streaming platform, including a 24/7 feed dedicated to AI-generated content.
Roku has launched four new streaming channels as part of its free, ad-supported television (FAST) service. Among the new additions are two channels focused on classic comedy series and a 24/7 stream featuring content generated by artificial intelligence.
The AI-powered channel will continuously broadcast projects from the AI startup founded by Colin Petrie-Norris. This move marks Roku's expansion into distributing AI-created media.
The new channels are part of Roku's strategy to diversify its content offerings and capitalize on the growing FAST market. The company aims to attract viewers with a mix of familiar programming and experimental formats.
This foray into AI-generated content could signal future trends in how streaming platforms source and present material to their audiences.