Roku raises streaming device prices by up to 60 percent
Roku has increased the prices of its streaming devices and boxes by up to 60 percent. The new prices have been updated on the company's website.
Roku, a manufacturer of streaming devices, has implemented significant price hikes across several of its products. The price increases reach as high as 60 percent.
The company has updated its website with the new recommended retail prices, which are set to take effect soon. The changes impact multiple Roku streaming device models.
For instance, the price of the Roku Streaming Stick is rising from $30 to $40. The Roku Streaming Stick Plus will see its price increase from $40 to $60, while the more advanced Roku Streaming Stick 4K will go from $50 to $80. The Roku Ultra media player and the Roku Streambar SE are also affected, with their prices increasing from $100 to $150.
Even a bundle including a Streaming Stick Plus and a one-month subscription to Fox One has seen a price adjustment. As recently as July, this bundle was listed at a sale price of $25, but it now carries a recommended price of $80 with a sale price of $45.
No specific reasons for the price increases have been provided, but device manufacturers have generally been contending with rising production and logistics costs.