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Roku's First OLED TVs See Significant Price Drops

Roku has significantly reduced the prices of its first OLED televisions shortly after their launch. The discounts apply to both 55-inch and 65-inch models.

25 September 2026
Roku's First OLED TVs See Significant Price Drops

Roku's newly launched OLED televisions are now available at reduced prices. The 55-inch Pro Series model, initially priced at $999, can now be purchased for $699 using a promotional code, marking a substantial discount.

Similarly, the 65-inch version of the Pro Series, which originally cost $1,299, is now available for $799 with a different promotional code. These price adjustments make Roku's entry into the OLED market more accessible to consumers.

The Pro Series TVs feature Roku's integrated smart TV platform, eliminating the need for external streaming devices. They also include gaming-focused features such as Auto Low Latency Mode (ALLM) and AMD FreeSync Premium, along with a backlit remote.

A more advanced Pro Series LX model is slated for release in October, starting at $1,299. This upcoming model is advertised to offer double the brightness of the current Pro Series, along with a reflection-reducing polarizer and a 144Hz refresh rate.

Original source: theverge.com