Roster Appoints SaaS Veteran Raj Nijjer as CEO, Launches MCP Server
Roster, a brand ambassador platform, has appointed SaaS veteran Raj Nijjer as its new CEO. The company also announced the launch of its MCP Server for its brand ambassador platform.
Roster, a brand ambassador platform based in Lehi, Utah, has appointed AI industry veteran Raj Nijjer as its new chief executive officer. The company also announced the launch of its MCP Server, aimed at enhancing the scalability of brand ambassador operations. This new solution allows e-commerce brands to leverage artificial intelligence, such as Claude or ChatGPT, to optimize their ambassador programs.
The development enables e-commerce teams to scale their ambassador marketing efforts similarly to paid media channels. Online retailers utilizing platforms like Shopify, BigCommerce, or WooCommerce can now streamline their programs by posing a single question to AI tools. Nijjer's extensive experience in the SaaS sector is expected to drive significant growth for the company.
According to the company, the integration of AI into brand ambassador activities facilitates data-driven optimization and improves customer understanding. The new MCP Server technology is designed to address bottlenecks that have previously limited the broader adoption of ambassador programs.