Roster Integrates TikTok Creator Discovery and Ad Management
Roster has launched new TikTok-integrated tools that allow brands to source creators and manage Spark Ads within a centralized platform.
Lehi-based software company Roster has updated its marketing platform to include direct integration with TikTok’s creator marketplace and advertising APIs. The move enables direct-to-consumer and ecommerce brands to identify content creators and transition high-performing videos into Spark Ads without leaving the Roster interface.
The update utilizes official TikTok APIs to track creator permissions and manage advertising assets. By centralizing these tasks, the company aims to bridge the gap between influencer sourcing and paid media execution, a common bottleneck for marketing teams managing campaigns across multiple social channels.
As brands increasingly rely on user-generated content to drive sales, the pressure to maintain compliance and track performance has grown. Roster’s latest feature set is designed to consolidate these workflows, allowing teams to oversee the lifecycle of a creator-led campaign from initial discovery to final advertisement distribution.