Roster Launches Instagram Creator Discovery and Meta Partnership Ads
Roster has introduced new features leveraging Meta's official APIs to help e-commerce and direct-to-consumer (DTC) brands discover and evaluate Instagram creators, and run their content as Meta partnership ads.
Roster, a platform serving e-commerce and direct-to-consumer (DTC) brands, has launched new capabilities designed to streamline creator marketing. The features utilize Meta's official APIs, enabling brands to identify and assess Instagram creators who align with their brand identity.
The service allows businesses to obtain permission to run their ambassadors' top-performing user-generated content (UGC) as Meta partnership ads. These advertisements can be distributed across both Instagram and Facebook, offering brands expanded reach through influencer collaborations.
By integrating with Meta's official APIs, Roster aims to simplify the process for brands seeking to partner with influencers and leverage authentic content for advertising campaigns.
This development assists brands in efficiently finding suitable creators and gaining rights to use their content, thereby enhancing the authenticity and effectiveness of their marketing efforts on Meta's platforms.