Rovensa Next to Focus on Grower Challenges in New Phase
Rovensa Next is shifting to a more customer-centric and consultative model, addressing growers' real-world challenges. The new framework integrates grower needs with agronomic expertise and biosolutions strategies.
Rovensa Next, part of the international Rovensa Group, has announced a transition into a new operational phase where grower challenges will be central. The company aims to enhance its customer-centric and consultative approach through this evolution.
The new framework connects the practical needs of growers with in-depth agronomic expertise and field-based evidence. The objective is to provide integrated biosolutions and strategies that directly address the issues identified by farmers.
This strategic shift is informed by an analysis of nearly 30 specific agricultural challenges, upon which Rovensa Next has developed its new approach. The company plans to showcase this initiative at the Fruit Attraction 2026 trade show.
Rovensa Next specializes in developing sustainable and natural solutions for agriculture. The company believes that understanding the genuine needs of growers is fundamental to creating effective and environmentally conscious agricultural practices.