R+V Versicherung explores the neurology of money
Insurance firm R+V Versicherung AG examined how the brain makes financial decisions. Neuromarketing expert Dr. Hans-Georg Häusel presented at the company's general meeting.
In May 2012, R+V Versicherung AG, a German insurance company, hosted a special lecture at its general meeting focused on the neuroscience behind financial decision-making. Neuromarketing expert Dr. Hans-Georg Häusel delivered a presentation titled "The Neurology of Money: How Financial Decisions Are Really Made in the Brain."
The event was aimed at company executives and sought to deepen their understanding of the unconscious and emotional factors influencing customer purchasing decisions. Dr. Häusel, recognized as a leading global authority in neuromarketing and brain research, explained how emotions drive human behavior, even in financial contexts such as investments and insurance.
The lecture highlighted research suggesting that a significant majority of human decisions, estimated between 70 and 95 percent, are made unconsciously. According to Dr. Häusel and others in the field, the conscious mind may often rationalize decisions that have already been formed within the brain's emotional and reward systems, challenging the traditional view of rational financial decision-making.
R+V Versicherung AG is one of Germany's largest insurers and part of the Volksbanken Raiffeisenbanken cooperative financial group. The company has experienced substantial growth, reaching a record 7.7 million customers. R+V continuously aims to refine its services and marketing strategies to better comprehend customer needs and motivations.
Dr. Häusel's work is based on his developed Limbic® model, which aids in identifying conscious and unconscious life and purchasing motives, as well as enabling neuropsychologically grounded segmentation and personality measurement. His previous books, including "Think Limbic" and "Brain View," have received widespread recognition in business literature.