R+V's Customer Chatbot Emmie Named "Best AI Project of the Year"

R+V Insurance has received the "Best AI Project of the Year" award for its AI-powered customer chatbot, Emmie. The accolade was presented at the German Brand Award ceremony, where Emmie secured the "Best of Best" title, surpassing approximately 1,700 projects from twelve countries.

Emmie is designed to assist visitors on the R+V website with inquiries regarding claims, contracts, or the mobile app, or to connect them with a human representative. The chatbot employs advanced AI solutions, functioning as a network of agents that integrate information from various departments in the background to provide swift and consistent responses across multiple topics and business lines.

The German Brand Award jury specifically commended the project for its integration of R+V's brand promise, "You are not alone," with technological innovation. They noted that Emmie transitions AI from experimentation into real customer dialogue, making the company's value proposition tangible at the customer interface. Additionally, Emmie won gold in the "Brand Digitalization" category.

Concurrently, R+V Insurance's long-standing corporate client campaign, "Partnership for Success," also received dual recognition at the German Brand Award 2026, winning in the "Lighthouse Project of the Year" and "Brand Strategy – B2B" categories.