Ryan Levesque Releases New Book on Evolving Business Values

Ryan Levesque, an entrepreneur featured in Inc. Magazine, has released a new book titled 'Return to Real.' The publication explores the impact of artificial intelligence on human values and how businesses need to adjust their strategies in response.

Levesque argues that AI diminishes the competitive edge derived from traditional scaling advantages, such as being faster or cheaper. He suggests that companies should instead focus on developing unique strengths through 'unscalable' elements rooted in human interaction and tangible experiences.

These elements can include personalized customer gestures, meaningful rituals, and communities that foster genuine human connection. Levesque posits that such 'human-only' aspects can cultivate strong customer loyalty and create competitive advantages that are difficult for rivals to replicate.

'Return to Real' does not dismiss automation but emphasizes its strategic application where it adds value. Concurrently, the book encourages businesses and individuals to ground their operations and lives in authentic, trustworthy practices that resonate with fundamental human needs.