Sage Launches "Authentic Intelligence" AI for Small Businesses

Sage has unveiled Authentic Intelligence, a brand campaign and product promise aimed at redefining artificial intelligence for UK small and medium-sized businesses. The company emphasizes that its AI solutions are practical and transparent, drawing on over 43 years of experience working with British businesses and accountants.

At the core of Authentic Intelligence is the Sage Copilot tool. It is designed to simplify administrative tasks, such as VAT management and cash flow monitoring, freeing up business owners to focus on growth. Sage is also introducing the AI Trust Label, intended to set new standards for responsible AI, focusing on transparency and explainability.

The campaign features a new advertising initiative that celebrates real UK customers. It utilizes 69 unique 3D letters inspired by tools, textures, and stories from various businesses. Through this effort, Sage aims to demonstrate that Authentic Intelligence is AI built specifically for the UK's small and medium-sized businesses.

Sage plans to reach its target audience through various channels, including billboards, podcasts, print media, online advertising, and participation in major events. The objective is to highlight the company's focus on solving real-world problems in real time.